GOALS

Develop a consistent and recognizable visual identity.

Drive consistent audience growth and increase overall engagement through data-driven content strategies.

Use copywriting techniques to increase post saves and shares.

Build a micro-community around the page’s purpose with only organnic content.

FOR WHO?

📍São Paulo | surviving weekdays with coffee & quiet hope
Bio Summary: 35, administrative assistant. Been working 9 to 5 for 12 years. Lives with her mom and 8-year-old son. Loves quotes that don’t promise success, just a breather. Always saves posts to reread before bed.

@susan.moura

⏳ "Just one more long week..."
Bio Summary: 31, logistics operator. Wakes up at 5am and just wants to feel like he’s on the right path. Posts from this account feel like quiet prayers between shifts.

@rafael.dias_

🎧 headphones on, world on autopilot
Bio Summary: 33, store clerk. Stuck in a routine that drains more than it gives. Loves when a post nails her feelings in one line and says exactly what she didn’t know she needed to hear.

@camila.lopes90

🌧️ gentle reminders | healing quietly | 9 to 5 life
Bio Summary: 28, receptionist. Shy and quiet on social media. Rarely comments, but the “don’t give up” kind of posts? Always screenshotted and saved in her gallery.

@luana.cris

MOADBORD + KEYWORDS

IMPULSE

SUNSET

BOLD

GROWTH

CHOSING THE COLORS

Yellow

Purple

Chosen to show energy, optimism, and action — reflecting the immediate motivational boost the project aimed to deliver each day.

Selected for its association with creativity, transformation, and introspection — balancing the energy of yellow with emotional depth and a sense of purposeful growth.

NAMING

🌟 1. Central Theme: MOTIVATION

Words like:
Inspiration · Energy · Enthusiasm · Willpower · Clarity · Overcoming

These reflect the emotional and mental spark the project aims to bring to people's daily lives.

🚀 2. Action / Movement

Words like:
Impulse · Start · Action · Kickoff · Awakening · Restart · Step forward

🕐 3. Rhythm / Frequency

Words like:
Daily · Constant · Routine · Every day · Morning · Consistent

💡 4. Purpose / Effect

Words like:
Transformation · Growth · Change · Progress · Development

✨ 5. Visual / Symbolic Elements

Words like:
Rocket · Sun · Spark ·
Path · Step · Light ·
Drop · Seed

These inspired the branding — especially the rocket, which visually symbolizes that quick motivational lift.

What the project hopes to ignite in each follower over time.

This is where the word "Impulso" comes in — representing a small but powerful push to get going.

The idea of showing up every day and creating a habit is captured in “Diário” (Daily).

The name “1 Impulso Diário” brings all these ideas together in a simple, symbolic, and actionable way:

• “1” → something small and achievable

• “Impulso” → the energetic push or spark

• “Diário” → consistency, forming a daily habit

POST STRUCTURE BREAKDOWN

✍️ QUOTE (CORE MESSAGE)

Every phrase is short, reflective, and emotionally charged. The goal is to spark internal reflection and provide a subtle but meaningful push toward action or self-awareness — always using a compassionate, human tone.

🎨 VISUAL AESTHETIC

Posts use warm, natural imagery (often sunsets, light, or silhouettes) to evoke calmness and positivity. The use of bold typography ensures the message stands out, while the split-line structure creates rhythm and emphasis.

🚀 BRAND IDENTITY

The rocket icon and the @ handle at the bottom reinforce brand recognition in a minimalist, non-distracting way. The rocket symbolizes movement, encouragement, and daily momentum — the essence of an "impulse."

🔁 REPLICABLE STRATEGY

The format is intentionally minimal and emotionally versatile, making it easy to replicate while maintaining brand coherence. The simplicity invites daily engagement and fits seamlessly into users’ routines.

CONTENT PILAR

70% Inspiration & Motivation

Daily content that uplifts, comforts, and brings emotional clarity. Short texts and visuals designed to spark hope and inner strength.

20% Gentle Action & Reflection

Soft prompts and reflections that invite small, realistic steps toward personal growth—without pressure.

10% Ad (Affiliate)

Curated tools and online courses that align with the project’s mission. Shared with care and transparency to support deeper transformation.

ABOUT COPY

Que vc seja repleto de coragem para chegar o de vc quiser 🚀

Se gostou do post, dê um like, compartilha e salve para sempre se manter inspirado! 🚀

Marque aquele amigo/a que merece um impulso de inspiração hoje 😍

Para mais motivação diária siga o perfil:

🚀 @1impulsodiario 🚀
🚀 @1impulsodiario 🚀
🚀 @1impulsodiario 🚀

#motivação #focanosobjetivos #façaoquetefazfeliz #façaoquevcama #sucessoeconsequencia #sejaasuamelhorversao #coragem

EXAMPLE ORIGINAL

🧠 Core Message:

"May you be filled with courage to go wherever you want 🚀"
A short, uplifting phrase that reinforces the message shown in the image. It works as an emotional anchor, helping the audience internalize the inspiration or mindset shift being offered in the post. Often written in a hopeful or empowering tone to make the message feel personal and immediate.

📣 Call to Action (CTA):

"If you liked this post, hit like, share, and save it to stay inspired!"
A triple CTA that hits the algorithm sweet spots:

• Like boosts reach.

• Share increases visibility and virality.

• Save helps long-term engagement and signals value.
  All this is wrapped in a benefit-driven message — staying inspired.

May you be filled with the courage to reach wherever you want to go 🚀

If you enjoyed this post, like it, share it, and save it to stay inspired! 🚀

Tag that friend who could use a little boost of inspiration today 😍

For daily motivation, follow:

🚀 @1impulsodiario 🚀
🚀 @1impulsodiario 🚀
🚀 @1impulsodiario 🚀

#motivation #focusonyourgoals #dowhatmakesyouhappy #dowhatyoulove #successfollows #beyourbestself #courage

TRANSLATED

🤝 Social Engagement Prompt:

"Tag a friend who deserves an extra dose of inspiration today 😍"
This creates emotional interaction and encourages users to engage in the comments. The word “deserves” makes the tag feel like a kind gesture — like giving someone a gift of hope or light.

📈 Follow CTA:

"For more daily motivation, follow: @1impulsodiario 🚀"
Repeating the handle 3x (with rocket emojis) is a visual anchor — it's memorable and reinforces brand recognition. The rocket emoji aligns with the brand’s identity of lifting others up quickly and energetically.

🏷️ Hashtags:

The hashtags chosen are emotionally targeted and designed for reach within the motivational niche:

• #beyourbestversion – encourages self-growth

• #focusonyourgoals / #successisaconsequence – ties motivation to results

• #dowhatmakesyouhappy – promotes authenticity and emotional wellbeing
  

They help attract users already searching for hope, focus, or emotional strength — the ideal audience for “1 Impulso Diário.”

EXPLANATION

STORIES